Olay invites women to live on the lighter side of life this summer as the brand launches the new Olay Natural White Healthy Fairness Bar. It contains the same Vitamin C technology used in Olay Natural White facial creams to reveal your skin’s fairness all over.
Held at SM Makati, the event called for women to step into the spotlight and flaunt their evenly fair skin with confidence so they can “Live on the lighter side of life.” The newly launched Olay campaign is about helping women achieve the even fairness all over they desire, and in the process gain a new found confidence to enable them to pursue new opportunities and enjoy the good life.
Olay Brand Manager Justin Lladoc shares, “We want to help women step out of the shadows, kick their dark habits, and forget the same old usual choices they make that keep them from living on the lighter side of life. Unless they try something new every now and then, they’ll never know how much better life can be. With the launch of the new Olay Natural White Bar, we want to provide them skin fairness all over that they can be confident about.”
Living on the lighter side of life is often about experiencing life to the fullest – from getting VIP access to the hottest clubs in town and enjoying exclusive privileges, to having a personal style or the confidence to stand out in a crowd no matter where you go this summer.
What better way to learn about living on the lighter side of life than to bring together fashion, photography and lifestyle insiders to share their expert tips and secrets on gaining access and opportunities. Guests got the inside scoop from experts like TV host, entrepreneur, eventologist and lifestyle icon Tim Yap, celebrity fashion stylist and columnist Ana Kalaw, and one of the country’s top photographers Pat Dy.
Try Tim Yap’s expert advice to get noticed at the hottest and swankiest events in the Metro. Remember to always prepare well, even for a night of clubbing. Preparations not only include your outfit, your skin and your hair but also your mind. Read books and stay informed so that you can start a conversation with anyone you meet. Leave negative vibes at the door and keep it light. Your vibe and attitude translate into body language and people don’t want to party with downers! Positive attitudes radiate confidence and attract likewise positive people, things and outcomes. Establish a routine of remembering names and make sure they remember you in a good way! People will always remember the ladies who have personal style, confidence and amazing features.
Ana Kalaw demonstrated how to be a headturner through the models wearing Forever 21 clothes. The secret to looking elegant in your party outfit lies in choosing the right fabrics and colors. “Wear luxe to look luxe,” advises Ana. Outfits in luxurious fabrics with bright jewel tones are never wrong in club parties and look fantastic with fair skin. Although black is an evening staple, flat black is never photogenic. Be sure to mix it up with texture or exceptional details to make you stand out more, especially when paired with your fair and radiant skin. This season’s trend points to longer skirt lengths and flowy pants but this doesn’t mean you can’t bare your skin! Choose to show off your shoulders, clavicle, décolletage and back instead of your legs to stay on-trend.
Look great in your summer photos and feel more confident than ever by trying out these picture-perfect tips from Pat Dy. Diffuse the light rather than let the sun hit your face straight on. Take your picture under a shaded area for a softer light and for a more radiant glow. Bend your arms and put it on your hips and thighs to give your muscles tone and definition. This way, you’ll look great in photos whether you’re in a loose, flowy cover up or just a bikini. Know how to work the clothes to show off the best features of your body. Great photography involves knowing how to work the light and light loves great skin. Having great skin all over improves your chances of taking equally great photos.
“Since summer is the best opportunity to flaunt that body, remember to get the right bikini suited for your body type. Fitting is a must to find that perfect swimsuit that fits and flatters your body,” said Ana. This summer, wear bold prints to make sure you stand out and go for pastel shades like blush pink, coral, lavender and sea green which complement fair skin.
Accessories focus attention to certain parts of the body so making sure that the skin is in tip top shape is important. Large tinted plastic frames from the 70’s and cat eye frames from the 50’s are back this season. Choose colorful frames that match your fair skin tone or beige ombré versions. Belts are also a must for this summer and the waisted belt is still trendy. Jewelry has gone big time with longer earrings, multi-strand gemstone necklaces and 2-inch cuffs and fair skin is the perfect match for these statement accessories.
In addition to Olay’s insider tips and secrets, Olay Natural White Bar also makes the VIP lifestyle possible by providing exclusive opportunities through the Limited Edition Olay Natural White Enjoy card. The Limited Edition Olay Natural White Enjoy Card contains vouchers, discounts and other offers worth over Php 250,000 and VIP perks courtesy of Olay’s trendy partners Watsons, Opus and Republiq.
Starting April 11, 2011, anyone who buys Php1,500 worth of Olay products including four 90 g. Olay Natural White Healthy Fairness Bars at any Watsons branch can present the receipt to Olay counters to get the limited edition card – for free! The Olay Natural White Enjoy card is exclusively available at Watsons as long as supplies last, and redemption of this special gift from Olay and Enjoy is only at selected Watsons branches (visit facebook.com/OlayPhilippines for more information).
The highlight of the event was the revelation of its newest Brand Ambassador Kim Chiu. As one of the most sought-after young celebrities, Kim is no stranger to the spotlight. She shared how having self-confidence in a very competitive showbiz industry allows her to live on the lighter side of life despite a very busy schedule. Encouraging other women to join her, Kim says, “Summer is the season for sun, fun and adventures, that’s why it’s the perfect time to kick your dark old habits, reveal your skin’s fairness all over, and start living on the lighter side of life.”
So why stay in the dark? Step into the spotlight and live the lighter side of life this summer with Olay Natural White Healthy Fairness Bar. Like us on Facebook.com/OlayPhilippines to find out more about the product and the Limited Edition Olay Natural White Enjoy card.
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