DAVIDOFF CHAMPION

Davidoff’s latest men’s fragrance Champion will trigger in men a desire to develop the latent potential within them. That deep, fundamental instinct for victory and power. Davidoff Champion is about the daily ritual of taking the time to build physical and mental strength. To become a champion.

The Man

Sport is an important part of his life. He is ready to perform and to succeed. Pushing forward boundaries, overcoming challenges. Determination is key. He is focused, he knows what he wants: to stay right at the top.

The Design

The central pillar of Davidoff Champion’s forte is a flacon design so novel it can’t help but make a man stand up and take notice. This chunky dumbbell with its stirring black-glass and its head and tail silver weights is both refreshing and magnetic. Made of real metal with the contents boldly engraved on the cap, the bevelled-grip body gives a rough, masculine touch. It excites a will to win, a sense of resolution and iron-cast determination.

Designer: Alnoor / Alnoor Design

The Fragrance

The top note creates an immediately refreshing impact thanks to the zestful bergamot and lemon. The heart note then gains ground with its energizing galbanum essence and aromatic clary sage. Davidoff Champion is completed in its dry down by the masculine classic cedarwood all the while keeping a durable oak moss allure.

A fresh, undeniable character with a sensual trail. Just the fragrance to put verve in your step. To be a champion.

Perfumer: Aurélien Guichard / Givaudan

The Advertising

A ray of light, a sharp, sculpted young man wearing a pristine white towel folded at his waist. Fresh faced and concentrated, he is fully primed. Ready for the next challenge, a champion long before the winning performance itself.

Model: Aitor Mateo

Photographer: William Davidson

TV Spot Director: Sean Ellis

Art Director: Olivier van Doorne / Select NY

 

Be a Champion

Vision: A goal is the central pillar of all success – establish your goal

Work: The road ahead must be built, by you – brick by brick

Perseverance: Champions always go the extra yard – never give in and carry on

Belief: A positive attitude goes a long way – Yes you can!

Style: You’ll need to look the part – Get the right gear, look great

Reward: Remember this is for you

The Range

Eau de Toilette – 90ml                                                            P4,698

Eau de Toilette – 50ml                                                            P3,398

Available by November 2010

 

Davidoff Luxury Group

Davidoff Luxury Group is a Swiss-based family business that manufactures exclusive watches, writing instruments and leather goods for a sophisticated clientele in addition to prestige fragrances, eyewear, cognac and café. Davidoff has committed itself to bring together the finest materials and ingredients the world has to offer. From design, inspiration and craftsmanship – the goal is to provide ultimate quality and reliability. It’s all part of the Davidoff philosophy of perfection.

The Zino Davidoff Heritage

Products bearing the Davidoff brand must represent the finest quality, style and positive lifestyle embraced by the company founder Zino Davidoff himself. Zino Davidoff (1906 – 1994), the cultivated, open-minded and sophisticated gentleman, the visionary businessman and the enthusiastic traveller explored the world for inspiration, always in quest for superior quality. He was an artisan of a happy life, enjoying the simple pleasures life offers and sharing them with friends. His expertise, tenacity and intuition combined with his unique personality earned him the status of a legend.

Today, the Davidoff brand resonates throughout the globe as one of the ultimate touchstones for exclusivity. Superior quality and authenticity make Davidoff a synonym for cosmopolitan luxury.

Davidoff Fragrances

 

The legacy of Davidoff’s unique sense of quality and art de vivre is reflected in each Davidoff fragrance.

Since the launch of the first fragrance in 1984, the brand has become one of the most iconic fragrance brands, including one of the most successful fragrances ever:   Davidoff Cool Water – the renowned male classic launched in 1988.

Further fragrances include among others Davidoff Cool Water Woman, Davidoff Hot Water, Davidoff Adventure, Davidoff Silver Shadow and Davidoff Echo.

On Aqiva: Mommy, No Veggies: How to Address Picky Eating

We all know that mothers only want what’s best for their children, especially when it comes to nutrition. Since they want their children to grow up to be healthy individuals, mothers go through great lengths in order to provide well-balanced meals for their children.

Food preparation in itself may be difficult, but sometimes, it is more difficult to get children to eat the nutritious dishes prepared for them. If only all children ate what their parents or guardians made for them, then there wouldn’t be any problem. In fact this is the case during a child’s first two years. But then one day, this same child who ate almost everything given to him or her starts rejecting food and saying “No.” The child gets more exposed to certain types of food; and after discovering the joys of sweets and hotdogs; he usually prefers these over healthier food options.

The same thing happens over and over again—and before you know it, your child has turned into a picky eater.

The term “picky eater” is one of the most frequently used terms by health professionals in characterizing the eating behavior of some children. In Filipino, these children are described as “mapili o maselan” when it comes to food.  

Its most common identifiers are:

·         The child consumes a limited number or an inadequate variety of food, and/or exhibits strong food preferences;

·         The child is unwilling to try new food (food neophobia); and

·         The child eats slowly, lacks interest, and/or does not eat enough.

Food acceptance or rejection may be based on the qualities of food such as taste, texture, appearance, smell, or temperature. In extreme cases, there are even times when entire food groups are avoided!

“Look, I prepared ice cream, chicken nuggets, and pizza for breakfast!”

Many parents come to rely on snacks eaten on the go, which tend to be salty, sweet, or otherwise unhealthy. At mealtimes, moms will provide "kid food," easy-to-prepare child-pleasers like ice cream, chicken nuggets, and pizza. Based on the 6^th National Nutrition Survey, softdrinks top the list of the most commonly consumed item of 6 month – 5 year old children.

Reclaim Your Child’s Dietary Future

Clearly, there’s more to ‘picky eating’ than meets the eye—it represents potential health problems for your child, not only in the present, but also in the future. 

Aqiva Says No to Picky Eating and Yes to Proper Nutrition

Aqiva was created by Wyeth, the country’s leading nutritionals company, to support parents who aim to address the problems of their picky eating children from ages 4-7 years old.

“It’s very important for children to get the nutrition that they need at an early age,” shares Carlo de la Paz, Aqiva brand manager. “According to research, young children’s diets, especially picky eaters, may be deficient in essential vitamins and minerals. This can affect his or her physical development.”

Unlike other milk brands that have excessive fat content, Aqiva provides the ideal caloric distribution for your child with high quality macronutrients such as carbohydrates, proteins and fats that’s all within RENI (Recommended Energy and Nutrient intake) levels.

De la Paz further shares that the quality of macronutrients is another area that Aqiva can be proud of. “We all know that not all fat or protein can be considered as ‘good fats’ or ‘good proteins.” Aqiva gets its fat from an all-vegetable source whereas its protein contains high quality whey protein which is easily absorbed and tolerated by young children.

Thus, Aqiva may help give your child a better, healthier future, by providing him or her better nutrition.

Picky eating is a behavior that can be ended by better equipping and educating parents and guardians on the issue, and supporting them with quality milk supplements such as Aqiva.