Huwebes, Marso 17, 2011

MICHAEL KORS CELEBRATES 30TH ANNIVERSARY

Michael Kors

 After beginning his career at age 19 designing for Lothar’s, a New York fashion boutique, Michael Kors formed his namesake label two years later in 1981. Since the company’s inception, he has remained true to his vision of luxurious sportswear for the jet-set lifestyle. This year, Michael Kors celebrates 30 years in business. Through his distinct approach, the Michael Kors name has become synonymous with timeless luxury, pragmatic glamour and a modern point of view in both ready to wear and accessories.

Given such a milestone, Michael Kors’ Fall 2011 Collection show at the Theater at Lincoln Center was presented to both the international fashion press and retailers as well as a wide range of celebrity guests and clients who have been influential to Mr. Kors throughout his career. Additionally, the show was digitally live streamed to a global audience.

His Fall 2011 show was also align with the opening of the new Michael Kors Madison Avenue Collection Flagship store, which moved from Madison Avenue at 76th Street to 790 Madison Avenue at 67th Street. Opened first week of March, the store grew to 5,500 square feet with three levels, enabling a broader presentation of the world of the Michael Kors Collection, while retaining the luxurious residential mood that embodies all Michael Kors Collection stores.

These momentous accomplishments – a career spanning over three decades, a milestone show and an expanding retail footprint – will culminate in Paris, the perfect platform to celebrate Michael Kors’ 30th Anniversary. Kors hold a longstanding affinity for this fashion capital, having spent seven years as the Creative Director of Celine in Paris. Paris will be the site of a new Michael Kors Flagship retail location at 279 rue Saint Honoré, also scheduled to open by March 2011. The 7,000 sq. ft. Paris Flagship will be the fashion house’s first freestanding retail location in France and the largest Michael Kors store in the world. The Paris Flagship will carry a diverse range of products from the Michael Kors Collection, KORS Michael Kors and MICHAEL Michael Kors labels. Kors hosted a press conference last Monday, March 7th at the Flagship store, which  followed by an intimate dinner at the US Ambassador’s Residence, hosted by Charles H. Rivkin, US Ambassador to France, and his wife, Ms. Susan M. Tolson. The historic celebration, and the events leading up to it, was a symbolic of Kors’ contribution to the world of fashion as well as the expanding global presence of the Michael Kors label.
 
Michael Kors is recognized as one of America’s pre-eminent designers for luxury sportswear.  His namesake company, established in 1981, currently produces a range of products through his Michael Kors Collection, KORS Michael Kors, and MICHAEL Michael Kors labels, including men’s and women’s ready to wear, accessories, and a full line of fragrance and beauty products for both men and women. Michael Kors Collection Flagship stores are located in New York NY, Beverly Hills CA, Manhasset NY, Chicago IL, Palm Beach FL, Milan, IT and London, UK.
  
 In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, The Power Plant Mall, Shangri-La Plaza Mall, and Newport Mall.

Lunes, Marso 14, 2011

Fall in Love with Seriously Good Roast! Yummy Roast opens first store in Manila

Filipinos without a doubt have an intense love affair with chicken, especially when it’s packed with flavor served hot off the grill with a side of rice.


This year, Philippine company Yum Roast International, Inc. (YRII) in partnership with Singaporean- based food establishment The Asian Kitchen, introduces a wide range of delicious, authentic and great tasting dishes at Yummy Roast. Understanding the intrinsic values and delicate taste profiles of Asians, especially the Filipinos, Yummy Roast has successfully married advanced technology with the tradition of Asian cooking. Chief Executive Officer of The Asian Kitchen Food Company Cary Gee says, “We really know Asian food and we want the Filipinos to get to know it too. We always keep the traditions in mind but at the same time introduce innovation. For example, we work with classic cooking methods but we re-design them to produce better food, fast.” President of YRII, Mr. Richie Yang is excited to bring the Yummy Roast experience to the Philippines. Having a wealth of experience in the food industry as executive director of Philippine Food Concepts and managing director of a successful Chinese restaurant chain, he says, “We take pride in Yummy Roast’s dishes which are seriously delicious and quick- served without losing the spirit of the traditional recipes.” 

Taking on the world with the very first Quick-Served Asian Restaurant, Yummy Roast puts a few of the Filipinos’ favorite meals on the table – Yummy Chicken, Yummy Pork Belly and Yummy Pork Asado all perfectly partnered with their Yummy Rice. Oozing with Chicken Essence, it can even be enjoyed on its own. The aroma of Asian spices and lemon grass will surely keep you coming back for more.

At an affordable price of P98, Yummy Roast’s featured dishes, Yummy Chicken, Yummy Pork Asado or Yummy Pork Belly may be enjoyed with unlimited Fragrant Rice or Yummy Rice for only an additional P20.

For those who have a sweet tooth, Yummy Roast will also delight them with their deliciously refreshing Black Jelly Drink or Yoghurt generously topped with strawberry syrup.

The first and flagship store is located at the heart of Eastwood City in Citywalk 2. The company intends to open more Yummy Roast outlets in SM Sta. Rosa, SM Bicutan, Vito Cruz, and SM Manila. Serving it better, faster and tastier, Yummy Roast will definitely satisfy your craving for flavorful, Asian food while being kind to your wallet.

Sabado, Pebrero 26, 2011

Taste the Flavors and Passions of Life in the South with Alveo


Uniqueness is a distinct quality shared by authentic Filipino-made dishes. The cuisines of the South showcase the innovation, vibrancy, and creativity of the Filipino culture, characteristics that are also the very same elements that typify the kind of southern living that Alveo Land offers—unique, innovative, vibrant, and creative.

Celebrating the diverse lifestyles offered by the Alveo communities in the South, celebrated dessert chef Jackie Laudico (Bistro Filipino, Bfast), gourmet culinarian Chef Roxs Cailao (Katré), and sublime restaurateur Chef Florabel Co (Felix, Crisostomo, Sumosam, Florabel’s) present Alveo Southside District’s “Southern Passions,” an event that let you taste—literally—the Alveo way of life and relish the experience of Southside Living as you discover the delights of true southern comfort.

Unique to this presentation is a thoughtfully prepared six-course meal that represented Alveo’s “Southern Passions” as interpreted by the lifestyle event’s keynote guest chefs. Chef Jackie Laudico, serves up a burst of flavor with tasty desserts and refreshing drinks inspired by Venare’s proposition of active living. Chef Roxs Cailao, on the other hand translates the warmth of family and community living in Verdana Homes Mamplasan with equally hearty soups and a comforting main course. And Chef Florabel Co-Yatco fashions healthy and nourishing salads and appetizers hinged on Treveia’s emphasis on eco-centric and sustainable modern lifestyles.


Distinct yet diverse living in the South

Whether it be an eco-centric neighborhood or a sports and leisure community for you and your family, the Alveo Southside District has the resources, amenities and facilities you need to enjoy the ideals that innovative residential living has to offer.
 
A one-hour drive from Manila to the ever-growing South Luzon region takes you to the dynamic and upscale communities of Verdana Homes Mamplasan, Treveia and Venare, which are three signature developments of Alveo Land’s Southside developments. Each of these three properties showcases a distinctive facet of southern living, and it is all anchored on a dynamic and unique living experience that highlights the developer's intent to give residents the chance to live well.

Family comes first in Verdana

The 42-hectare Verdana Homes Mamplasan community in Biñan, Laguna offers houses and lots that are perfect for those who want to combine the warmth, ease, and traditions of suburban living with modern-day facilities.  Verdana lets you enjoy family and community life to the fullest with a wide range of amenities that allow you to nurture relationships — mingle with friends and neighbors at the Social Hall, indulge in quality time with loved ones at the open playing fields and picnic areas, or go swimming with the kids during weekends. Already a thriving community, Verdana provides an endless array of activities for the growing number of families in the community to enjoy, while its strategic location makes it conveniently close to burgeoning growth centers.

Situated near premier commercial establishments such as Alabang Town Center, the Madrigal Business Park, Paseo De Sta. Rosa, and Laguna Technopark, as well as some of the country’s top schools like Brent School, Caritas Don Bosco, De La Salle University-Canlubang, and St. Scholastica’s College Westgrove, Verdana is indeed Alveo Land’s gateway to the south.

Living Sustainably in Treveia

Alveo also puts a premium on developing cutting-edge communities anchored on environmental sustainability--a proposition that became a reality in the country's first fully sustainable township of NUVALI with Treveia.

Hailed as the first large-scale residential development in the country built on the principles of modern, eco-centric design, Treveia boasts a wide range of facilities that revolutionize contemporary living amid lush greenery, landscaped parks, woodland groves, and themed gardens that promote environmental consciousness and care for nature. With a masterplan firmly based on eco-sensitivity, this made the concept of sustainable residential living accessible to families, which was very well received by the real estate market.

“Apart from addressing the needs of its residents, Treveia is designed to adhere to the tenets of sustainability as championed by the whole NUVALI development,” says Alveo Land Project Development Group Head Jennylle Tupaz, highlighting Alveo Land’s emphasis on environmental sustainability as a vital key to modern living. “Green principles are present in different facets of the development, making it a community that can be considered a benchmark for future developments.”

Active living in Venare

 Inspired by the success that built Treveia, Venare –Alveo’s newest lifestyle community in NUVALI South– complements the needs of an active lifestyle while still allowing families to enjoy the pleasures of picturesque landscapes in a sustainable urban setting. Located in NUVALI South and just six kilometers from the Tagaytay-Sta. Rosa Road, Venare boasts of five distinct thematic amenity zones that address one’s needs for a healthy, dynamic and vibrant living experience with the Aqua Zone, the E-Zone, the Green Zone, the Go Zone and the Me Zone.

"Alveo Land builds with our future residents in mind–their evolving needs, as well as the diversity of their interests. Anticipating this, we built a community that will specifically cater to this ideal and the development's consistently good take-up and excellent sales velocity shows how well the market is responding to dynamic innovations in real estate that answer their needs," says Tupaz.

 The distinct yet diverse lifestyle that residents enjoy at the Southside District highlights Alveo Land’s delivered promise of a relaxed, modern living environment that exists as one with the nature. And without a doubt, by being the benchmark for lifestyle innovation, Alveo Land will continue to hold the distinction of being the leading developer in the South.

  Alveo Land Corp. sets the benchmark for innovation in Ayala Land. Armed with sharper foresight, unparalleled excellence and total commitment, Alveo Land Corp. is a real estate company that doesn't just find the means to provide the most innovative homes, it looks for ways to make you live the life you deserve. For more information, visit www.alveoland.com.ph, email info@alveosales.com.ph or call (632) 848.5100 (Metro Manila) and 1-800-10-8485100 (Outside Metro Manila).

Martes, Pebrero 22, 2011

Celebrating innovation with Greenwich’s Philippines’ Favorite Pizzas and New Pasta Supreme Meat Plates


 
The first quarter of 2011 isn’t even over, yet Greenwich, the most innovative pizza and pasta brand in the country, has already rolled out two major campaigns that excite the palates of Filipinos. The sumptuous line-up of the Philippines’ Favorite Pizzas was launched in January followed by the equally delightful New Pasta Supreme Meat Plates. Both offerings were launched recently at a star-studded event in Greenwich’s fast casual store in SM North EDSA, where they solidified their trailblazer status in the industry.

For the first time, Greenwich held an event for both their pizza and pasta products at the same time, featuring Greenwich kabarkada John Lloyd Cruz and Anne Curtis. Also present and game for some fun were other members of the Greenwich gang, namely Lloyd Zaragoza (Bruno), Mika Lagdameo (Issa) and Kelly Misa (Kelly). The Greenwich barkada thrilled the crowd for a challenging game of Playing Favorites, where they paired up with the media friends to answer questions on Philippines’ Favorites and Perfect Combinations.

The main highlight of the day came when the delicious pizzas and pasta meat plates were brought out to give the guests an incredibly tasty and filling meal. Everyone delighted in every slice of Greenwich Special Overload and Ultimate Hawaiian Overload, pizzas that were overloaded with delicious premium toppings, sobrang cheesy, and with the perfect blend of pizza sauce – just the way Filipinos like it.

Not to be outdone, the New Pasta Supreme Meat Plates featuring Chicken Carbonara & Premium Beef Strips and the Lasagna Supreme with Jumbo Crunchy Fried Chicken impressed the pasta lovers. Perfect for girl friends that are looking for fun bonding moments over a delectable and satisfying meal, the new offerings from Greenwich will surely allow them to discover delicious.

Being the most innovative pizza and pasta brand, Greenwich continues to come up with pizza and pasta offerings that suit perfectly the Filipino taste. Matched with creative and exciting campaigns like the Philippines’ Favorite Pizzas and Pasta Supreme Meat Plates, truly, they’re the Philippines’ favorite pizza brand.

Biyernes, Pebrero 11, 2011

GAP SUMMER 2011 COLLECTION

Gap continues to move towards high casual wear for Summer 2011, with relaxed yet polished pieces to help ease you into the heat of the season.

Summer outfitting is grounded on neutral opposites, with a polished white-on-white story, contrasted by a more polished black-on-black palette. The 2-pocket sheer blouse and cropped pants in white for her achieve a clean look, while dark toned knit polos paired with dark bottoms for him lean toward a more sophisticated feel.  Finish with a tailored fit blazer or nude Pierre Hardy pumps for a look that will transition your clothes into an all-occassion wardrobe.   

Still at at the heart of the brand’s collection is its line of1969 Premium Jeans, with additions to an already healthy line-up of fits and washes this Summer gearing towards more relaxes silhouettes. Men can opt for the skinny slouch in light and dark rinses, while women can find a new closet favorite in the tencel slouchy pant, with prices starting at P2950.

Gap rounds up the collection with holiday packing essentials for weekend beach getaways through a strong swimwear presentation. Light tees for him and bikini separates for her in summer patterns are perennial favorites, with a range of scarves and totes to complete a hassle-free style for that much needed break. For a more relaxed lounge feel, men can turn to the garment dyed short while women can choose from a range of maxi dresses and skirts.

Stay at ease this summer in relaxed pieces with a basic but more sophisticated aesthetic from Gap.

 Gap is exclusively distributed in the Philippines by Casual Clothing Specialists, Inc. (CCSI), a subsidiary of Stores Specialists, Inc. and is available at SM Mall of Asia, Shangri-La Plaza Mall, TriNoMa Mall, Glorietta 4, Bonifacio High Street, Alabang Town Center, SM Megamall and Robinsons Place Manila.

Biyernes, Disyembre 10, 2010

DAVIDOFF CHAMPION


Davidoff’s latest men’s fragrance Champion will trigger in men a desire to develop the latent potential within them. That deep, fundamental instinct for victory and power. Davidoff Champion is about the daily ritual of taking the time to build physical and mental strength. To become a champion.

The Man
Sport is an important part of his life. He is ready to perform and to succeed. Pushing forward boundaries, overcoming challenges. Determination is key. He is focused, he knows what he wants: to stay right at the top.

The Design
The central pillar of Davidoff Champion’s forte is a flacon design so novel it can’t help but make a man stand up and take notice. This chunky dumbbell with its stirring black-glass and its head and tail silver weights is both refreshing and magnetic. Made of real metal with the contents boldly engraved on the cap, the bevelled-grip body gives a rough, masculine touch. It excites a will to win, a sense of resolution and iron-cast determination.
Designer: Alnoor / Alnoor Design

The Fragrance
The top note creates an immediately refreshing impact thanks to the zestful bergamot and lemon. The heart note then gains ground with its energizing galbanum essence and aromatic clary sage. Davidoff Champion is completed in its dry down by the masculine classic cedarwood all the while keeping a durable oak moss allure.
A fresh, undeniable character with a sensual trail. Just the fragrance to put verve in your step. To be a champion.
Perfumer: Aurélien Guichard / Givaudan


The Advertising
A ray of light, a sharp, sculpted young man wearing a pristine white towel folded at his waist. Fresh faced and concentrated, he is fully primed. Ready for the next challenge, a champion long before the winning performance itself.
Model: Aitor Mateo
Photographer: William Davidson
TV Spot Director: Sean Ellis
Art Director: Olivier van Doorne / Select NY
 
Be a Champion
Vision: A goal is the central pillar of all success – establish your goal
Work: The road ahead must be built, by you – brick by brick
Perseverance: Champions always go the extra yard – never give in and carry on
Belief: A positive attitude goes a long way – Yes you can!
Style: You’ll need to look the part – Get the right gear, look great
Reward: Remember this is for you

The Range
Eau de Toilette – 90ml                                                            P4,698
Eau de Toilette – 50ml                                                            P3,398
Available by November 2010

 
Davidoff Luxury Group

Davidoff Luxury Group is a Swiss-based family business that manufactures exclusive watches, writing instruments and leather goods for a sophisticated clientele in addition to prestige fragrances, eyewear, cognac and café. Davidoff has committed itself to bring together the finest materials and ingredients the world has to offer. From design, inspiration and craftsmanship – the goal is to provide ultimate quality and reliability. It’s all part of the Davidoff philosophy of perfection.


The Zino Davidoff Heritage

Products bearing the Davidoff brand must represent the finest quality, style and positive lifestyle embraced by the company founder Zino Davidoff himself. Zino Davidoff (1906 – 1994), the cultivated, open-minded and sophisticated gentleman, the visionary businessman and the enthusiastic traveller explored the world for inspiration, always in quest for superior quality. He was an artisan of a happy life, enjoying the simple pleasures life offers and sharing them with friends. His expertise, tenacity and intuition combined with his unique personality earned him the status of a legend.

Today, the Davidoff brand resonates throughout the globe as one of the ultimate touchstones for exclusivity. Superior quality and authenticity make Davidoff a synonym for cosmopolitan luxury.


Davidoff Fragrances
 
The legacy of Davidoff’s unique sense of quality and art de vivre is reflected in each Davidoff fragrance.

Since the launch of the first fragrance in 1984, the brand has become one of the most iconic fragrance brands, including one of the most successful fragrances ever:   Davidoff Cool Water – the renowned male classic launched in 1988.

Further fragrances include among others Davidoff Cool Water Woman, Davidoff Hot Water, Davidoff Adventure, Davidoff Silver Shadow and Davidoff Echo.