Fall in Love with Seriously Good Roast! Yummy Roast opens first store in Manila

Filipinos without a doubt have an intense love affair with chicken, especially when it’s packed with flavor served hot off the grill with a side of rice.

This year, Philippine company Yum Roast International, Inc. (YRII) in partnership with Singaporean- based food establishment The Asian Kitchen, introduces a wide range of delicious, authentic and great tasting dishes at Yummy Roast. Understanding the intrinsic values and delicate taste profiles of Asians, especially the Filipinos, Yummy Roast has successfully married advanced technology with the tradition of Asian cooking. Chief Executive Officer of The Asian Kitchen Food Company Cary Gee says, “We really know Asian food and we want the Filipinos to get to know it too. We always keep the traditions in mind but at the same time introduce innovation. For example, we work with classic cooking methods but we re-design them to produce better food, fast.” President of YRII, Mr. Richie Yang is excited to bring the Yummy Roast experience to the Philippines. Having a wealth of experience in the food industry as executive director of Philippine Food Concepts and managing director of a successful Chinese restaurant chain, he says, “We take pride in Yummy Roast’s dishes which are seriously delicious and quick- served without losing the spirit of the traditional recipes.” 

Taking on the world with the very first Quick-Served Asian Restaurant, Yummy Roast puts a few of the Filipinos’ favorite meals on the table – Yummy Chicken, Yummy Pork Belly and Yummy Pork Asado all perfectly partnered with their Yummy Rice. Oozing with Chicken Essence, it can even be enjoyed on its own. The aroma of Asian spices and lemon grass will surely keep you coming back for more.

At an affordable price of P98, Yummy Roast’s featured dishes, Yummy Chicken, Yummy Pork Asado or Yummy Pork Belly may be enjoyed with unlimited Fragrant Rice or Yummy Rice for only an additional P20.

For those who have a sweet tooth, Yummy Roast will also delight them with their deliciously refreshing Black Jelly Drink or Yoghurt generously topped with strawberry syrup.

The first and flagship store is located at the heart of Eastwood City in Citywalk 2. The company intends to open more Yummy Roast outlets in SM Sta. Rosa, SM Bicutan, Vito Cruz, and SM Manila. Serving it better, faster and tastier, Yummy Roast will definitely satisfy your craving for flavorful, Asian food while being kind to your wallet.